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Cupa Americii: Pași mari pentru Franța
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Echipa franceză de vânzări pentru Cupa Americii, cunoscută anterior sub numele K-Challenge, și-a găsit un sponsor important în La Roche-Posay, compania de produse dermatologice. Sponsorizarea reflectă valorile comune dintre brand și echipă, precum inovația și căutarea excelenței, iar compania își promovează produsele prin această parteneriat cu sportivii marini.
Conținut original (extras automat)
by Craig Leweck, Scuttlebutt Sailing News
It was several years ago, during a dermatology appointment, when I asked about skin care products. Sailing is not kind to the skin, and 50+ years on the water, not doing enough, had not helped. I adore my derm, and she directed me to La Roche-Posay products.
I am now religious about using their Daily Facial Moisturizer (with Sunscreen SPF 30) and Anti-Aging Eye Cream, and while I don’t expect to reverse my years of abuse, I am holding ground. Why am I sharing this testimonial? Because the French America’s Cup effort, previously known as K-Challenge, is now the La Roche-Posay Racing Team.
"We share with the French team values of innovation, collective performance, and the quest for excellence," says Alexandra Reni-Catherine, International General Manager La Roche-Posay. "It’s very simple: if La Roche-Posay can protect and repair athletes' skin in extreme conditions, it can protect all skins, everywhere." - Full report
It was several years ago, during a dermatology appointment, when I asked about skin care products. Sailing is not kind to the skin, and 50+ years on the water, not doing enough, had not helped. I adore my derm, and she directed me to La Roche-Posay products.
I am now religious about using their Daily Facial Moisturizer (with Sunscreen SPF 30) and Anti-Aging Eye Cream, and while I don’t expect to reverse my years of abuse, I am holding ground. Why am I sharing this testimonial? Because the French America’s Cup effort, previously known as K-Challenge, is now the La Roche-Posay Racing Team.
"We share with the French team values of innovation, collective performance, and the quest for excellence," says Alexandra Reni-Catherine, International General Manager La Roche-Posay. "It’s very simple: if La Roche-Posay can protect and repair athletes' skin in extreme conditions, it can protect all skins, everywhere." - Full report
Scuttlebutt Sailing
Publicat 17 martie 2026, 22:35